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Human by Design: Re-Engineering Brand Trust in the Age of AI

Premium Blend • Sprinklr • CX Leaders
30 July 2026 – 6:00pm – CX Transformation Executive Workshop & Dinner – Palo Alto
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Human by Design - Re-Engineering Brand Trust in the Age of AI
Hosted by Premium Blend and Sprinklr

Human by Design: Re-Engineering Brand Trust in the Age of AI

Thursday, July 30, 2026

6:00 pm – 9:30 pm PDT

Palo Alto, California

Event Overview

AI is changing more than how brands operate. It is changing how customers experience trust, usefulness, service, and connection. The next era of brand growth will not be won by companies that simply automate faster. It will be won by companies that re-engineer from the inside out: how they listen, how they experiment, and how quickly they can act when customers tell them what they want. The real question is no longer whether your brand can hear your customer. It is whether your organization is engineered to act.

Hosted by Premium Blend and Sprinklr, this invitation-only executive experience brings together a small group of senior leaders from Global 2000 brands for an evening of practical exploration, peer discussion, and facilitated co-creation. The program begins with a 45-minute working session on brand re-engineering, co-creation, and turning customer signals into action, followed by a private executive dinner designed for candid conversation among leaders shaping the future of customer experience.

Why Attend

  • Hear a point of view from Premium Blend and Sprinklr on how AI and customer signals are reshaping the brand operating model
  • Learn Chris Deaver’s co-creation method — the same approach he brought to Apple’s culture under Tim Cook, and to Disney as it brought Pixar’s Braintrust culture in-house.
  • Leave with at least one practical move you can bring back to your team
  • Spend unstructured time with a small group of peer CX and marketing leaders, not a room of 200

Event Hosts: Premium Blend + Sprinklr

Customer trust used to show up in lagging metrics, long after it was already won or lost. Today it shows up live — in support conversations, social posts, reviews, and everyday behavior — and most organizations still treat that signal as noise rather than instruction. Closing that gap takes both halves of the equation: Sprinklr unifies customer signals across every channel where feedback happens, and Premium Blend turns that signal into decision, designing the operating model, culture, and speed an organization needs to act on what customers are already telling them. Which is why Premium Blend and Sprinklr are hosting this conversation together, the two halves of what it actually takes to re-engineer a brand for trust.

Agenda

6:00pm — Arrival + Welcome

LiveX AI Offices (see About the Venue)

Check-in, light bites and refreshments, informal networking, and introduction to the space.

7:00pm — Opening Frame: Why Brand Re-Engineering, Why Now

A short point of view from Premium Blend and Sprinklr on how AI, customer signals, and new human interfaces are reshaping the modern brand operating model.

The Co-Creation Blueprint

Facilitated by Chris Deaver, this section introduces practical principles from The Braintrust Method — how high-performing teams create trust, surface sharper perspective, and move from scattered intelligence to shared decisions.

Executive Working Session

Participants will apply the framework to a real question facing modern brands: how do we architect faster growth while becoming more useful, honest, human, and adaptive in the eyes of customers?

Peer Reflection + Discussion

Small-group discussion designed to surface common barriers, emerging patterns, and practical moves leaders can take back into their organizations.

7:45pm — Transition to Executive Dinner

Sekoya

Attendees transition across the street to Sekoya to begin dinner festivities.

8:00pm — Executive Dinner

A facilitated sit-down dinner for deeper conversation among invited executives, Premium Blend, Sprinklr, BraveCore, and LiveX AI leaders.

Featured Leaders

Chris Deaver headshot

Chris Deaver

Co-Founder, BraveCore | Co-Author, Brave Together | Former Apple and Disney Leader

Chris Deaver helps leaders and teams build cultures of co-creation, trust, and bold execution. His work has been shaped by leadership roles at Apple and Disney, and his co-creation approach has been connected to major product, transformation, and innovation work across some of the world’s most recognizable companies.

Vincent Lacsamana headshot

Vincent Lacsamana

Founder & CEO, Premium Blend Consulting

Under his leadership, Premium Blend Consulting has helped drive social and digital transformation for more than 400 brands globally, using technology as a force for good in an increasingly digital-first world. Vincent brings consulting experience from Deloitte, Accenture, and Sprinklr, combined with his perspective as an LA-based artist, creator, and father to shape the future of business with human connection, empathy, and imagination.

Morgan Jenkins headshot

Morgan Jenkins

Divisional Vice President of Sales, Sprinklr

With more than 13 years of leadership experience at Qualtrics before joining Sprinklr, Morgan has spent a career helping organizations improve customer experience, drive growth, and accelerate digital transformation. Morgan leads Sprinklr’s West sales organization, partnering with enterprise brands across a wide range of industries.

Jia Li headshot

Jia Li

Co-Founder, President & Chief AI Officer, LiveX AI

Jia Li is Co-Founder, President, and Chief AI Officer of LiveX AI. She is an IEEE Fellow recognized for leadership in large-scale AI, previously served as a senior AI leader at Google Cloud AI, and has taught AI courses at Stanford. Her work sits at the intersection of enterprise AI, multimodal agents, and the future of human-centered AI experiences.

By registering, you are agreeing to ITReaders terms. Registering does not guarantee attendance.

Location

Workshop at LiveX AI Office

LiveX AI Office, Palo Alto

The executive workshop will take place at LiveX AI in Palo Alto, a company exploring the next frontier of AI-powered customer interaction: human-like experiences that extend beyond the screen and into physical environments such as retail, hospitality, airports, and live events. The space provides a timely backdrop for the day's central conversation: how brands can re-engineer trust, human connection, and customer experience in the age of AI. LiveX AI 460 California Ave, Palo Alto, CA 94306

Dinner at Sekoya

Sekoya restaurant interior, Palo Alto

Following the working session, attendees will walk across the street to Sekoya for the private executive dinner. Sekoya is a contemporary California-fusion restaurant and lounge on California Avenue, known for its shareable plates, seasonal cocktail program, and warm, redwood-inspired design — an intimate, relaxed setting for candid conversation among invited leaders. Sekoya 417 California Ave, Palo Alto, CA 94306